Decision Makers Survey
Decision Makers Survey
The Decision Makers Survey provides insight into the group of decision makers working in the Dutch business community and semi-government. Including the nature and the size of the category of decision makers, the responsibilities of those involved in the decision-making processes, media use and reading behaviour. The role which decision makers play in the purchase of products and services for the organisation for whom they work is a central theme. A related aspect is the preference people have towards particular makes and brands of products and services. Published: once a year
