Effect Monitor
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Effect Monitor
The objective of the research is to show the effect of a magazine and online campaign, on awareness and image (“accountability”).
Depending on the objective of the campaign, we measure the effect on readers/visitor and compare the results to a group non-readers/visitors.
The Effect Monitor is applicable on the following titles and websites: Elsevier, Elsevier Thema, bizz, zibb.nl.
The Effect Monitor gives information on the impact of the campaign on:
- Brand awareness
- Attentiveness
- Communication
- Intention to buy/use
- Image statements (12 variables)
- (Tailor-made questions)
The diagram below is an good example of the effect of an campaing. The diagram shows how several aspects of brand X are evaluated.
Please contact Robbert Kleijwegt for more information.
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