Advertising Monitor
 We see an increasing professional attitude of advertisers to make the right decisions. And therefore an increasing need of proof of the advertising investment (accountability).
How well does the advertisement score on different items?
Objectives of the Advertising Monitor:
- to show results of advertising (“transparency”)
to gain information on the quality of the advertisement
- Useful information for media planning
With the Advertising Monitor we measure the following:
- advertising exposure
- advertising attentiveness
- advertising communication (4 variables)
- tailor made questions (additional) - for example: about the purpose of the ad, brand awareness, image statements
Please contact Robbert Kleijwegt for more information.
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