Admanagementsysteem
This is the technical system which makes it possible to show banners on the website. The system serves the banners and measures the number of clicks and impressions of a banner. DART is a system which is most frequently used.
Advertorial
An advertorial is a text advert that is placed within the editorial content of a newsletter or within the editorial content of a website. An advertorial consists of a header, body-text and a pay-off that all link to the advertiser’s website. A logo or an illustration can be placed with an advertorial. An advertorial can cover a maximum of one article in a newsletter or one page in a website. The text of an advertorial is not independent, even if the text does not relate directly to advertiser; it is, and remains, a paid advert. The advertiser is clearly present by way of, for example, a logo or a link.
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Internet language difficult?
Click here for an explanation of the most common terms used in online advertising.
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Tailor-made
Our dedicated project team can help you to develop tailor-made communication concepts. Read more
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Editorial calendar
Please click here to go to the editorial calendar.
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