Advertising in print
Print campains are mostly used to accomplish the following objectives:
- to increase brand awarreness
- to influence corporate image
- for transmitting a message / to inform the target audience
- to project a feeling/emotion
Source: Intomart GfK
Media perception of magazines
The media perception of magazines is especially powerfull on the 'identification - information' factor.
- It shows me solutions to a problem
- I made me feel commited
- Supplied me with usefull best practices, tools and advise
- Provided me with credible information
Source: SWOCC
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