Leaderboard
The leaderboard is one of the most eye-catching advertising formats. It is positioned below the header of the site. This banner always appears at the top of the website’s page. The leaderboard format is 728x90 pixels. Under the motto ‘less is more, bigger is better’, large rectangles and leaderboards are primarily used in Reed Business websites to maintain a degree of calmness.
Advantages
- Its suitable for horizontal animations.
- A slogan can be positioned very prominent on the site. The visitor will see this before he has a chance to have a look at the rest of the website.
- This format can easily be used for rich media such as games, streaming, Questionnaires etc.
- Through its size its easy to deliver a message in a few seconds.
- Its possible to extend to a bigger format, through a click on the action button.
Special utilisation
A leaderboard can be used as a reminder for a layer advertisement. The layer advertisement which is shown over the whole screen, will be followed by a message in the leaderboard afterwards.
Format: 728 x 90 pixels, maximum 20 kb. Material should be delivered three workdays before start of the campaign via this address: onlinemateriaal@reedbusinessmedia.nl
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