Advertorial
An advertorial is a text advertisement that looks similar to an objective editorial content of a website or a newsletter. Through this an advertorial gets a more serious look than a banner. An advertorial has a high click rate and the creation costs are comparably low.
An Advertorial can be published:
- In a newsletter
- On a website
The price for an advertorial on a website is € 55 CPM (elsevier.nl 65 CPM). There are different prices for newsletters.
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