Why online advertising?
Online media use continues to increase: on average, Europeans spend more than 10 hours a week online– this is about 20% of the total media use per consumer. The share for television is roughly 33%. Access to the Internet has also greatly increased with more than 95% of the Dutch population now online. About a half of this percentage has broadband, use of which can only increase in the future. (Source: EIAA European Media Consumer Survey)
Much more than through offline media, the reaction of target groups to the banners is traceable, the and their (click and navigation) behaviour is measurable. Furthermore, advertising messages on Internet are enhanced by (flash) animations, audio, video and downloads (for example, brochures and application forms).
Reed Business takes advantage of these developments by offering advertisers extensive possibilities in the area of online display advertising. From a simple clickable banner to a banner with streaming video backed-up by audio. See the examples for possibilities. We gladly share our knowledge and experience in that area with you so that you can take full advantage of the opportunities Internet offers for Marketing communication and Sales.
Tailor-made
Our dedicated project team can help you to develop tailor-made communication concepts. Read more
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Internet language difficult?
Click here for an explanation of the most common terms used in online advertising.
Much more than through offline media, the reaction of target groups to the banners is traceable, the and their (click and navigation) behaviour is measurable. Furthermore, advertising messages on Internet are enhanced by (flash) animations, audio, video and downloads (for example, brochures and application forms). 
