DoubleClick's Dart
Reed Business Media uses DART by DoubleClick. DART (Dynamic Advertising and Reporting Tool) is the leading and worldwide most used ad management system because of its reliability and many possibilities.
DART does the following things:
• It shows the views
• Number of clicks
• Reach unique visitors
• The spread of the views over a preset period.
Next to that offers DoubleClick two special opportunities for advertisers:
Spotlight
It can be measured with spotlight which pages of the advertiser are viewed after redirection from a banner on one of our sites. The aim of the advertiser is for example that the visitor requests a brochure, gets information or sales etc. spotlight then measures the effects of the banner. Spotlight is also able to show how many pages have been viewed by visitors that have seen the banner, but did not click on it. Those visitors have seen the banner and hence they have visited the website of the advertiser at a later point in time.
Motif With the aid of Motif Dart is able to make a report about the interaction with a banner. Often a banner is nearly a mini-website and the click to the website of the advertiser is not the most important goal. The most important point is the information in the banner. Think of tabs with different product information, forms to request a brochure or a game. Motif puts an end to estimates, assumptions and feelings.
Tailor-made
Our dedicated project team can help you to develop tailor-made communication concepts. Read more
